WhatsApp is introducing new tools to help businesses and users connect with each other better – a new revenue potential that will put more dollars in Facebook’s pocket. First off, a WhatsApp chat icon will […]
People’s video consumption behaviors rapidly change. To address those changes and maximize video ad spend, Facebook has introduced a number of changes to its video metrics. First off, Facebook has updated the way it measures […]
Vertical video rules the day and is only expected to keep growing. YouTube has acknowledged the trend and wants to be part of it. It has rolled out an option that will enable users to […]
Following a multi-agency pitch, Dubai-based digital marketing agency Netizency has won the social media business of Lenovo’s PC and Smart Devices business across the Middle East and North Africa region. The agreement with Netizency will […]
As people grow increasingly accustomed to speaking into their mobile devices, LinkedIn has added a feature that is in line with this emerging behavior. It has rolled out a video clip feature to its messaging […]
In line with Snapchat’s continuous effort to boost its revenue potential, it has rolled out ‘Snapchat Storytellers’ program that connects brands to the most popular Snapchat influencers for content collaboration. This program will allow Snapchat’s […]
Just like Facebook’s time well spent feature, YouTube is taking a similar step to help users reduce the amount of time they spend on the app, limit distractions and ensure digital well-being. YouTube has launched […]
