Instagram is expanding shopping beyond its feed to cover Stories as well, giving select advertisers a new opportunity to drive sales on the platform.
The Facebook-owned app has introduced a shopping bag sticker to its Stories that will lead users to more details about product once they tap on it.
Shoppable stickers can be placed on both images and videos. Also, they can include various product information, such as images of the featured products, descriptions, pricing information and links that lead to the brand’s website to purchase the product.
According to Instagram’s latest press release, shoppers on Instagram are savvy and visit the platform to look for the latest trends and styles, with 33% of them revealing that they were more interested in a brand or product after seeing it on Instagram Stories.
“With 300M using Instagram Stories every day, people are increasingly finding new products from brands they love. In a recent survey, Instagrammers said they often watch stories to stay in the know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them.”
Thus, the addition of shoppable tags to Stories makes sense and sounds promising in terms of expanding the platform’s e-commerce efforts.
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