Instagram expands shopping tags & collection ads to more businesses

A month ago, Instagram introduced shopping bag stickers to its Stories for select advertisers, giving them a new opportunity to drive sales on the platform. The social media network is currently planning to roll this option out to all brands that have enabled shopping on the platform.

Businesses that are interested in this option need to get approval for the feature first by fulfilling the following list of requirements:

Moreover, Instagram is expanding its Collection ad to cover all advertisers. This ad’s format blends video and product catalogs, as well as in-stream purchases within the app.

Read more here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s