Snapchat launches ‘Storytellers’

In line with Snapchat’s continuous effort to boost its revenue potential, it has rolled out ‘Snapchat Storytellers’ program that connects brands to the most popular Snapchat influencers for content collaboration.

This program will allow Snapchat’s top creators to provide creative directions for brands to make great ads, boost their brand awareness and campaigns performances based on their expertise in exchange for cash. TechCrunch comments on the matter as follows:

“[Snap creators] will star in ads for Stories and Discover or provide creative direction to brands with their expertise, gleaned from gathering audiences of millions over the past few years, in exchange for cash. Top creators can often earn tens of thousands of dollars or more for deals with brands.”

The new program seems promising in terms of profit for all the involved parties i.e. Snapchat will boost its revenue, creators will earn thousands of dollars, and brands will enhance their campaigns performance and therefore their ROI.

Read more here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s