Snapchat’s PR company suing an influencer for failing to influence

Snapchat’s public relations agency, PR Consulting (PRC), approached influencer ‘Luka Sabbat’ to do some influencing for the latest edition of Snapchat’s camera glasses ‘Spectacles 2’ with a $60,000 USD deal.
Snapchat Letter

PRC’s lawsuit states that Luka had accomplished less than half of what was contractually agreed upon. Additionally, they have stated they did not get to pre-approve any of the content as previously agreed, and that the analytics data was not shared either. PRC is seeking reimbursement and an additional $45,000 USD.

Ultimately, if PRC wins the lawsuit then it would have a resounding effect on future breach of contracts by influencers.

Read more here

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