Facebook is going head-to-head against Google AdWords now that it is testing search results ads again (It tried it originally back in 2012), in a move to offset the sagging overall revenue growth.
Facebook product manager, Zoheb Hajiyani, explains the new test as follows:
“We’re running a small test to place ads in Facebook search results, and we’ll be evaluating whether these ads are beneficial for people and businesses before deciding whether to expand it.”
The ads will have a “Sponsored” tag and included as an additional placement option in the Ads Manager dashboard. At this point, sponsored search results won’t be applicable for video ads nor appear on desktop.
Read more here.