Twitter is all about “What’s Happening Now” and it wants to remain the platform users turn to in order to stay informed.
As such, Twitter is currently working on two new analytics dashboards; one to update upcoming events; and the second to help publishers stay well-versed about the type of content that resonates with the audience.
The first tool is the ‘Events Dashboard’, which will show upcoming events based on real-time, including breaking news & insights about the related activities on the platform. This will help publishers plan their content in-advance & figure out how they want to join the conversation.
The second tool is ‘Insights & Analytics’. It will offer actionable audience insights, such as: Who is engaging with the content, when are they most active, which content is working best, etc.
Both tools are currently at an early concept with no further information about the roll out date.
Read more here.