LinkedIn to develop a Lookalike Audience option

Did you know that many advertisers are shifting their social media advertising budget from Facebook & Twitter to LinkedIn?

The latest DigiDay’s report confirms the same and highlights that 42% of media buyers are going to increase their ad spending on LinkedIn in 2019.

As such, LinkedIn is working on new features to further lure advertisers to the platform. Its latest effort in this regard is a Lookalike Audience feature.

Lookalike Audience feature, which is already available on Facebook Ads Manager, will allow advertisers to target similar profiles to the brand’s existing customer listings.

With the Lookalike Audience feature being in the works and the platform rolling out Interest Targeting option, LinkedIn is slowly but surely evolving to become a key consideration for advertisers.

Read more here.

One thought on “LinkedIn to develop a Lookalike Audience option

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s