Instagram tests Donation sticker for Stories

You will soon be able to do more on Stories than just polls, questions, countdown, etc.

Instagram is testing a Donation sticker on Stories that will allow users to fundraise for non-profits of their choice. The Donation sticker will allow users to search through a list of non-profits to link directly to the sticker; where viewers will then be able to click through to the donate page.

On top-of-mind, this option seems to be a good consideration for CSR & upcoming Ramadan campaigns.

It is worth noting that Facebook has its own fundraiser tool since 2015.

Read more here.

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