LinkedIn brings in Bing data for interest targeting

It seems that LinkedIn is serious about its ads’ targeting capabilities.

Just a few weeks back, it introduced Lookalike Audience and Interest Targeting to its ads line-up. Its latest move is the addition of Microsoft Bing search data to its interest targeting feature.

Incorporating Bing search data with interest targeting will give advertisers a holistic view on the audience they would like to target, which is based on the posts they interact with, the hashtags they use, the content they share as well as what they search for.

LinkedIn explains the new addition as follows:

“Now, we’ve expanded interest targeting by allowing you to target based on a combination of your audience’s professional interests on LinkedIn and the professional topics and content your audience engages with through Microsoft’s Bing search engine, in a way that respects member privacy.”

Read more here.

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