LinkedIn introduces Sponsored Content ad history

In an era of an enormous demand for transparency, LinkedIn is listening up!

The professional social media platform has announced an Ads tab for company Pages, which will include information about all the native Sponsored Content ads that ran during the past six months. This, in theory, is similar to Facebook’s Ad Library.

Here is LinkedIn’s comment on the new option:

“To bring even greater transparency to ads on LinkedIn, we are introducing a new Ads tab on LinkedIn Pages. In this tab, members will be able to view all the Sponsored Content (native ads running in the LinkedIn feed) that advertisers have run on LinkedIn in the past six months. Members can click on the ads, but the advertisers will not be charged for these engagements and the clicks will not impact campaign reporting.”

Read more here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s