In an era of an enormous demand for transparency, LinkedIn is listening up!
The professional social media platform has announced an Ads tab for company Pages, which will include information about all the native Sponsored Content ads that ran during the past six months. This, in theory, is similar to Facebook’s Ad Library.
Here is LinkedIn’s comment on the new option:
“To bring even greater transparency to ads on LinkedIn, we are introducing a new Ads tab on LinkedIn Pages. In this tab, members will be able to view all the Sponsored Content (native ads running in the LinkedIn feed) that advertisers have run on LinkedIn in the past six months. Members can click on the ads, but the advertisers will not be charged for these engagements and the clicks will not impact campaign reporting.”
Read more here.