Stories aren’t going anywhere anytime soon – we all get that!
With Facebook heavily pushing this content format, there is no escape, brands will have to jump on the bandwagon.
The platform’s latest effort on this front is testing a new in-feed panel dedicated to Stories from Pages. This significantly amplifies promotional merits, giving Pages Stories an exclusive, prominent placement at the top of feed.
It is worth noting that Facebook Stories’ daily users have significantly increased compared to last year, moving from 300M to 500M. So, for brands who haven’t started investing in Facebook Stories yet, the time is now!
Read more here.