Do you have strong opinions about the ad that just appeared in your Twitter timeline? Twitter thinks they matter. For business purposes, that is.
In order to gauge the effectiveness of ad campaigns, the platform is expanding access to Twitter Brand Surveys, a feedback mechanism to measure brand lift.
Twitter explains that its reports:
“Provide insights beyond topline results — they deliver insights into how certain elements of your campaign and creatives are driving brand lift.
Additionally, marketers can learn how the frequency of their ad exposure affects brand metrics or understand the lift in message association for their brand and its competitors.”
Direct campaign feedback is a very precious resource that comes scarce, thus, these surveys might prove to be an important analytics asset.
Alas, the feature is only available in the US, UK, Canada, and Brazil for now.
Read more here.