Google opens up free Shopping listings

Are you a small retailer? Do you have a modest budget allocated for ads? Have you been struggling with being discovered by potential shoppers? You’re in luck!

As social distancing measures continue to be enforced around the world, the importance of online marketplaces has considerably risen. Acknowledging its responsibility as the main lifeline for shops without an established online presence, the search giant is levelling the playing field by giving more visibility to small retailers. In the announcement, Google said that:

“Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.

With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.”

What are you waiting for? Go update your listings!

Read more here.

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