Instagram to sunset ‘Swipe Up’ link mechanic

This is huge.

Say goodbye to the ‘Swipe Up’ mechanic as the only link feature in IG Stories—the new link sticker is here!

Honestly, the swipe up was probably one of the most over-engineered features in mainstream social platforms. This link sticker makes much more sense – and it’s more useful too. In addition to all the potential creative opportunities (imagine the shenanigans from getting users to tap specific parts of images to access the link!), the switch to a sticker has practical benefits. From Instagram:

Users can receive quick reactions and replies on posts that have the link sticker, like any other story that is shared (e.g. the tray of emojis), whereas you couldn’t receive feedback with the “swipe-up” link.

So far the sticker will only be available for those accounts that could already add a swipe up.

Learn more here

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s