Instagram to leverage Stories for Reels

As much as the Menlo Park giant wants to position Reels as the platform to be for the best short-video content, Instagram’s top asset is still Stories. And maybe bridging the gap between those two similar yet very distanced formats can be key towards the success for Instagram’s proprietary short-video space.

According to insider reports, Instagram is testing a ‘Stories Montage’, a feature that will allow users to create Reels directly from Stories. With this move, the platform could be leveraging Stories to make Reels more appealing and unique. So far the test is only internal, but we will definitely discuss the mechanics as soon as we get more information, so stay tuned!

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