YouTube is now enabling advertisers to target users viewing content on TV screens. While consumption of video content on connected devices is rising, the traditional TV set still reigns supreme in terms of attention. The […]
Youtube has recently updated the way it counts a “view”, reducing the watch time from 30 seconds to 10 seconds. As per YouTube: “Our system will now count an ‘Engagement’ whenever a user clicks or watches […]
Facebook is expanding its efforts to limit low-quality ads by increasing the amount that are not approved and reducing distribution of more ads, in an effort to improve transparency and user experience on the platform. […]
TL;DR: The digital industry will undergo a massive cleanup in 2018 and less garbage will be tolerated, so agencies will need to step up their game and provide a solid offering or get washed away. No, […]
TL;DR version There’s no shortcut to digital transformation. You will need to fail many times until you find the right formula, and it’s very hard for everyone to accept and move past failure. “Digital transformation […]
Here’s a case study we developed for launching a Digital Brand featuring our client Virgin Mobile KSA, it has some very insightful facts and figures.
Dubai Lynx, the region’s most anticipated marketing event, launched yesterday at 11:00AM with speakers from around the world. The first day seminars focused on storytelling & building. The day kicked-off with Joe Alexander, the Chief […]