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Author: Fadi

YouTube enables advertisers to target users on TV screens

  • by Fadi
  • Posted on October 25, 2018
  • ad industry

YouTube is now enabling advertisers to target users viewing content on TV screens. While consumption of video content on connected devices is rising, the traditional TV set still reigns supreme in terms of attention. The […]

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YouTube updates the way it measures a view on its videos

  • by Fadi
  • Posted on October 25, 2018
  • Insights

Youtube has recently updated the way it counts a “view”, reducing the watch time from 30 seconds to 10 seconds. As per YouTube: “Our system will now count an ‘Engagement’ whenever a user clicks or watches […]

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Facebook restricts low quality ads

  • by Fadi
  • Posted on October 25, 2018
  • advertising

Facebook is expanding its efforts to limit low-quality ads by increasing the amount that are not approved and reducing distribution of more ads, in an effort to improve transparency and user experience on the platform. […]

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The year ahead for Digital Agencies by Fadi Khater

  • by Fadi
  • Posted on January 21, 2018January 31, 2018
  • Uncategorized

TL;DR: The digital industry will undergo a massive cleanup in 2018 and less garbage will be tolerated, so agencies will need to step up their game and provide a solid offering or get washed away. No, […]

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Beware failing at digital transformation

  • by Fadi
  • Posted on January 16, 2018January 31, 2018
  • Uncategorized

TL;DR version There’s no shortcut to digital transformation. You will need to fail many times until you find the right formula, and it’s very hard for everyone to accept and move past failure. “Digital transformation […]

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Case Study: Virgin Mobile, Launching a Digital Brand

  • by Fadi
  • Posted on June 18, 2015June 18, 2015
  • Uncategorized

Here’s a case study we developed for launching a Digital Brand featuring our client Virgin Mobile KSA, it has some very insightful facts and figures.

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Day 1 @DubaiLynx

  • by Fadi
  • Posted on March 10, 2014March 11, 2014
  • Uncategorized

Dubai Lynx, the region’s most anticipated marketing event, launched yesterday at 11:00AM with speakers from around the world. The first day seminars focused on storytelling & building.  The day kicked-off with Joe Alexander, the Chief […]

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عيدكم مبارك

  • by Fadi
  • Posted on October 13, 2013
  • Uncategorized
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iPhone 5s

  • by Fadi
  • Posted on September 23, 2013September 23, 2013
  • Uncategorized
  • Image

The typical post of all proud iPhone early adopters

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Netizency Photography Studio

  • by Fadi
  • Posted on September 22, 2013
  • Uncategorized
  • Image

We got enough photography equipment to make anyone look like a rockstar!

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