As the ongoing pandemic persists – there’s no question that this period of human history warrants its own periodization – the “COVID years”, if you will. And who better to document it than Google? Called […]
After years of Facebook & Instagram investment in eCommerce features, it seems like Twitter has finally awoken from its slumber. Last week, analysts have reported the appearance of several features that point at a new […]
Embattled with the reduced ads capabilities from Apple’s privacy changes, Facebook is pushing to give advertisers all the alternatives possible to monetize everything they can. Last week, and as part of this trend, Facebook is […]
Last week, we discussed Google’s temporary political ads ban, which came into effect after the US Capitol riots. The ban was lifted, and the platform can be used to distribute political messaging normally. This week […]
YouTube can be a wild place with the overwhelming quantity and quality of content being produced every day. But don’t freak out! The platform has also a robust set of analytics tools in the specialized […]
You probably saw the news about the US Capitol siege back in January and the political crisis it caused. Even if former President Trump did not get formally charged for these events, his messages inciting […]
Given Apple’s firm position regarding the introduction of new privacy changes in iOS and their so-far unsuccessful campaign against them, Facebook is finding workarounds for advertisers to reach their intended audiences. Since Apple’s privacy changes […]
Working from home has become a mainstay all over the world for almost a year now—its advantages and convenience finally accepted by even the most traditional employers. Seeking to capitalize on the booming freelancer market, […]
Being in the crosshairs of several governments around the world has not stopped TikTok from continuing to expand its app functionalities. While their legal team deals with battling politicians, the platform is now turning to […]
Despite being technically the same company, Facebook’s and Instagram’s experience is feels very different, particularly in relation to organic content. Whilst Facebook offers community managers plenty of audience and engagement data directly from the website, […]
