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TikTok releases first AR effect using Apple’s LiDAR sensor

  • by Carlos Estrada Ruiz
  • Posted on January 13, 2021
  • advertising

Released as one of the main selling points of the iPhone 12 Pro line last year, Apple’s LiDAR sensor is touted as the most powerful depth-sensing tool to complement the already advanced technology of its […]

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Instagram adds branded content tags to Reels & Live

  • by Carlos Estrada Ruiz
  • Posted on November 26, 2020November 26, 2020
  • advertising

Finishing the last touches of a robust monetization system, Instagram recently announced the introduction of branded content tags to both Reels and IG Live. No need to add lengthy disclaimers or awkward #ad hashtags anymore—any […]

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Instagram to allow managing data for personalized ads

  • by Carlos Estrada Ruiz
  • Posted on November 26, 2020November 26, 2020
  • advertising

Did you know that you see such accurate targeting in your Facebook and Instagram ads because these apps get extra data from 3rd party applications? Indeed, as explained by Social Media Today: “Instagram, as with […]

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Twitter introduces new 6-image ad format

  • by Carlos Estrada Ruiz
  • Posted on November 19, 2020
  • advertising

Did you find the image and video limit of four items in total restrictive for your Twitter ads? You’re in luck! This week, Twitter is launching the new ‘Carousel’ ad format which will allow you […]

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WhatsApp rolls out shopping button

  • by Carlos Estrada Ruiz
  • Posted on November 19, 2020
  • advertising

Just two weeks ago, we discussed WhatsApp’s push towards revamping its eCommerce capabilities which are especially useful and popular for small businesses around the globe. Now, the messaging platform is adding a new ‘Shopping’ button, […]

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Google tests research to create videos from URLs

  • by Carlos Estrada Ruiz
  • Posted on November 5, 2020
  • ad industry

Don’t you hate waiting for website to load for more than 10 seconds in the middle of 2020? We definitely do! A badly designed website can make or break a shopping experience—and that’s why your […]

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TikTok strides into eCommerce with Shopify partnership

  • by Carlos Estrada Ruiz
  • Posted on November 5, 2020
  • advertising

TikTok is not stopping. After surviving in both the US and Pakistan from targeted political attacks, the platform is continuing its drive towards not only winning social media in 2020 (which we believe it has […]

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WhatsApp to overhaul eCommerce features

  • by Carlos Estrada Ruiz
  • Posted on October 28, 2020
  • advertising

The COVID pandemic, now in its eighth month, continues to accelerate the digital transformation of businesses around the world, and most social media platforms have ramped up their eCommerce features to capitalize on the momentum. […]

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Instagram to tighten rules for influencers

  • by Carlos Estrada Ruiz
  • Posted on October 22, 2020
  • ad industry

Most influencers, whether they are beauty or fashion or technology-focused, have favorite brands they praise and recommend. However, if the brand is paying the influencer to feature their products, and the influencer does not clearly […]

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TikTok for Business MENAT awards digital marketing assignment to Netizency

  • by Carlos Estrada Ruiz
  • Posted on October 21, 2020
  • ad industry

This announcement was written using TikTok musical references. STORY TIME! So one day Netizency got this email from TikTok For Business in MENAT that said “Hey, you wanna work on a pitch?” to which Netizency […]

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  • Social Recap: December 2020 Trends & Platform Updates January 13, 2021
  • TikTok releases first AR effect using Apple’s LiDAR sensor January 13, 2021

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