Last week, we discussed Facebook’s prowess in data science and machine learning to be at the forefront of digital advertising. This week, Facebook is once again flexing its ad capabilities by announcing several improvements to […]
With a workforce of over fifty thousand, Facebook is not only a technological innovator but also a commercial powerhouse. While the latest developments in AR and VR are the flashiest of all the projects from […]
Yes, it’s happening. With the introduction of Business Suite, Facebook’s next level centralized dashboard for social media managers, all business accounts will soon be able to schedule both regular feed posts as well as stories. […]
Groups are probably among the best features on Facebook right now (we miss you, Pet Society). Whether about your city, your school, cat photos, public transport memes, or a place where you pretend you are […]
How can you attract more users if you are company with already more than one billion active users on your platform? For Instagram, not much—there are only so many adults who still do not have […]
Embattled with the reduced ads capabilities from Apple’s privacy changes, Facebook is pushing to give advertisers all the alternatives possible to monetize everything they can. Last week, and as part of this trend, Facebook is […]
Last week, Mark Zuckerberg probably woke up in a good mood because out of nowhere Facebook decided that the Middle East was deserving of the music feature literally everyone in the world has used since […]
Last week, we discussed Google’s temporary political ads ban, which came into effect after the US Capitol riots. The ban was lifted, and the platform can be used to distribute political messaging normally. This week […]
Given Apple’s firm position regarding the introduction of new privacy changes in iOS and their so-far unsuccessful campaign against them, Facebook is finding workarounds for advertisers to reach their intended audiences. Since Apple’s privacy changes […]
From its eruption last year, Clubhouse’s audio-only social rooms has been the trendiest format with the most promise since Snapchat’s introduction of Stories in 2013. Twitter, then, in an uncharacteristically rapid move, adapted the format […]
