Facebook’s Canvas gets a re-name
Facebook is changing its Canvas ads’ name to ‘Instant Experience’, and adding a range of capabilities that go along with the new name and what the ad solution offers. The platform already provides a range […]
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Facebook to remove more than 5,000 ad targeting options
In efforts to stamp out discrimination and potential usage of the platform’s ads targeting options in a divisive manner, Facebook is planning to remove more than 5,000 advanced targeting options. Facebook explains the new move […]
Facebook considers a new process to convert still images to videos
Facebook has introduced a new process that will allow advertisers create more effective video ads from still images without having to go through the workload of a regular video creation. The new update would potentially […]
Facebook updates its video ad metrics
People’s video consumption behaviors rapidly change. To address those changes and maximize video ad spend, Facebook has introduced a number of changes to its video metrics. First off, Facebook has updated the way it measures […]
YouTube launches a new ‘time well spent’ feature
Just like Facebook’s time well spent feature, YouTube is taking a similar step to help users reduce the amount of time they spend on the app, limit distractions and ensure digital well-being. YouTube has launched […]
Facebook rolls out new interactive video features
Facebook wants to make video truly interactive and community centric, instead of being a passive, one-way broadcast. The social media giant has announced a number of new interactive video features to push for studio-like engagement […]
A new lens-based ad type from Snapchat
Snapchat is looking for more ways to generate more revenue to the platform by adding new ads options. This time, it will allow advertisers to prompt users’ action directly from the famous sponsored lens itself. […]
