TikTok officially extends max video length
Last December, we discussed TikTok’s early trials to expand their maximum video length to 3 minutes from the current 60 seconds. We thought that it was a bold move from TikTok to expand its core […]
Facebook tests newsletter platform ‘Bulletins’
The rising popularity of newsletter platforms for journalists and independent writers is not a secret. In fact, just last February, Twitter had recognized the business opportunity of the format with its acquisition of the Revue […]
Twitter to introduce their own ‘Close Friends’
Twitter is a-changing. And that’s mostly good news—if you consider the eventual convergence of all platforms’ features a positive development, that is. This time the bird platform is taking inspiration from Instagram’s ‘Close Friends’ feature […]
Instagram to show you ‘suggested posts’ in your timeline
If you feel that with every update, slowly yet surely, Instagram and Facebook are converging with each other, you are probably onto something. This time is about algorithms. You know Facebook uses them extensively on […]
Facebook to introduce individual ad text optimization
If you have been following this space in the past few months, you know that we have talked extensively about Facebook’s developments in the intersection between AI, computer science, and advertising. Long story short: they […]
Twitter rolls out feature to share tweets to IG Stories
If most of the best video content happens in TikTok, only to be reshared on Reels and through WhatsApp chains, we can all agree that the best written content happens on Twitter. For those who […]
Twitter adds feminine Arabic as a language setting
If you are a native Arabic speaker, you are already aware of the nuances around gender within the Arabic language. If you are not a native Arabic speaker, then you must know that the language […]
YouTube to ban political ads on premium mastheads
The past four years were very controversial, for the lack of a more appropriate word, with regards to the role of social media in politics. From ‘fake news’ to deceitful advertising, most mainstream platforms were […]
Instagram launches ads on Reels globally
The moment has arrived, advertisers rejoice! Instagram Reels can now run as ads, so start including them in your strategies moving forward. On the most technical side, Instagram has clarified that: As with regular Reels […]
Facebook introduces AI text style mimicking tool
As Dewey, the iconic character from the popular TV show ‘Malcolm in the Middle’, once famously stated: “The future is now, old man.” In this case the ‘old man’ is all of us, because we […]
